By Jon Saraceno, USA TODAY
TEQUESTA, Fla. — Last year, before America's disbelieving eyes, the man known as "Broadway Joe" morphed into "Blown-away Joe" — a melancholy caricature of the aging, boozed-up playboy quarterback without enough restraint to stop throwing wobbly passes in public.
Instantly, the phrase "I want to kiss you" joined his "I guarantee it" as two of football's memorable lines. Last December, after a day of non-stop drinking, the cultural icon and cocky superhero humiliated himself live on TV during an inebriated sideline interview with a female ESPN reporter.
That interview pushed Joe Namath to acknowledge that he had a problem — one he couldn't solve with reputation, swagger or a wink of those seductive green eyes.